What is the value of the akzidenz grotesk in modern graphic design? During the course form & interaction I answered this by making a choice between two points of view:
- Con akzidenz grotesk.
- Pro akzidenz grotesk.
The akzidenz grotesk is one of the first sans serif fonts and the predecessor of helvetica, univers and frutiger. These are now popular and timeless fonts and are often used. Partly for this reason, the influence of the akzidenz grotesk has been important in modern graphic design. Using a sans serif font is an indispensable part of visual design.
I wanted to show that you don’t need a font other than the akzidenz grotesk. I did this by making a booklet where users can create their own compositions with the font. The booklet is set up in such a way that the user on the left sees a sample composition with a different font. On the right they see the same background as the left, but without composition. Here they can make a composition with the akzidenz grotesk.
During this assignment, the focus was on research, visual and interactive design.